Master of Science International Tourism Marketing & Management
TBS EducationToulouse - FRANCE
- Via Mastersbooking: 0 €
- Via la procédure école classique: 130 €
Next admission round:
Available slots:
Langue(s) du programme
- Francais/Anglais
Durée de la formation:
- 15 mois
Date(s) de rentrée:
Niveau d'admission:
Présentation: Master of Science International Tourism Marketing & Management
The Master of Science in International Tourism, Hospitality and Travel Marketing & Management offers highly professional training for international graduates who wish to focus their professional careers and become managers in the tourism and hospitality industry.
Through a multidisciplinary approach, participants in this program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism, hospitality and travel business models and strategies.
Contenu pédagogique
Business to Business Marketing
Corporate Social Responsibility
Marketing Research
Managing Talent & Performance
New data analytics in marketing (Big Data / Smart Data)
Manager / Leader
International Marketing
Intercultural Management,
Communication planning in the digital era
Branding and branding management
Traditional and new media
Internal communication
Déroulement des enseignements:
Année académique : de septembre 2017 à juin 2018 + 6 mois de stage.
Débouchés
- Hotels and hotel chains:
- Assistant Director
- Yield Revenue Manager
- Marketing and e-Marketing Manager
- Communications Manager
- Online or mortar travel agencies & tour operators:
- Product Manager
- Web Marketing Manager
- Area/Product Manager
- Global tourism industry:
- Environmental and Green Labels Management
- Development of Equitable Tourism
- New Business Development
- Events Managers
Conditions d'admission
Bac+4 minimum (240 ECTS)
Niveau d'anglais exigé : TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE
Sélection:
Sélection sur dossier suivi d'un entretien.