Master of Science International Luxury Industries, Marketing & Management
TBS EducationToulouse - FRANCE
- Via Mastersbooking: 0 €
- Via la procédure école classique: 130 €
Next admission round:
Available slots:
Durée de la formation:
- 15 mois
Date(s) de rentrée:
Niveau d'admission:
Présentation: Master of Science International Luxury Industries, Marketing & Management
The MSc in International Luxury Industries Marketing & Management offers highly professional training for international graduates who wish to operate in the rich, challenging context of luxury industries, while building and developing their careers.
Through a multidisciplinary approach, participants in this program will acquire key skills in luxury industries marketing and management, together with a comprehensive knowledge of the new technologies applied to the luxury industries business models and strategy.
Contenu pédagogique
History of Luxury
Managing Talent & Performance
Luxury in the Global Economy
Manager / Leader
Luxury 2.0
Intercultural Management,
Luxury Services
Communication strategies: from theory to practice
Fashion & Accessories
Communication planning in the digital era
Intellectual Property
Traditional and new media
Internal communication
Branding and branding management
Déroulement des enseignements:
Année académique : de septembre 2017 à juin 2018 + 6 mois de stage.
Débouchés
- Product Manager
- Marketing/Communication Manager
- Marketing Analyst
- Market Research Analyst
- Market Research Manager
- Brand Manager
- Marketing Manager
- Community Manager
- Web Strategy Manager
- Category Manager
Conditions d'admission
- Academic requirements: 4 year Bachelor degree
- Language requirements:
- English mother tongue, or
- Bachelor degree taught in English, or
- TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE
Sélection:
Sélection sur dossier suivi d'un entretien.