Master of Science International Luxury Industries, Marketing & Management

Présentation: Master of Science International Luxury Industries, Marketing & Management

The MSc in International Luxury Industries Marketing & Management offers highly professional training for international graduates who wish to operate in the rich, challenging context of luxury industries, while building and developing their careers.

Through a multidisciplinary approach, participants in this program will acquire key skills in luxury industries marketing and management, together with a comprehensive knowledge of the new technologies applied to the luxury industries business models and strategy.

Contenu pédagogique

History of Luxury
Managing Talent & Performance

Luxury in the Global Economy
Manager / Leader

Luxury 2.0
Intercultural Management,

Luxury Services
Communication strategies: from theory to practice

Fashion & Accessories  
Communication planning in the digital era

Intellectual Property
Traditional and new media

Internal communication
Branding and branding management

Déroulement des enseignements: 

Année académique : de septembre 2017 à juin 2018 + 6 mois de stage.
 

Débouchés

• Product Manager
• Marketing/Communication Manager
• Marketing Analyst
• Market Research Analyst
• Market Research Manager
• Brand Manager
• Marketing Manager
• Community Manager
• Web Strategy Manager
• Category Manager

Conditions d'admission

• Academic requirements: 4 year Bachelor degree
• Language requirements:
  • English mother tongue, or
  • Bachelor degree taught in English, or
  • TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE

Sélection: 

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