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Master of Science Digital Marketing (en 2 ans)

SKEMA Business SchoolParis, Sophia Antipolis - FRANCE | Suzhou - CHINE | Raleigh - ETATS-UNIS USA | Belo Horizonte - BRESIL

Spécialité(s): E-Business & Digital Marketing, Marketing
Coût de la candidature avant admissibilité: 
  • Via Mastersbooking: 0 €
  • Via la procédure école classique: 100 €
Coût de la formation: 28 000 €

Formation dispensée sur le campus de Sophia-Antipolis, Paris, Belo Horizonte, Raleigh et Suzhou.

  • Digital Marketing & Advertising Strategy S1, 4 credits
  • E-Commerce and E-CRM S1, 2 credits
  • Optional: On-Line communication & Web-site Conception S1, 2 credits
  • Web Design Tools and Techniques S1, 2 credits
  • Social Network & Community Management S1, 2 credits
  • Digital Marketing & Communication Consulting S1, 2 credits
  • Corporate Design and Web Site Management S2, 4 credits
  • Advanced Digital Marketing & Communication Consulting S2, 3 credits
  • Google Adwords & Analytics S2, 2 credits
  • Elective Advanced Graphic Design & Google Analytics or other elective course S2, 2 credits
  • Elective course: Corporate communication S2, 2 credits

Débouchés

  • Web-marketer,
  • SEM manager,
  • Account manager,
  • Project manager,
  • Product marketing manager,
  • Communication manager,
  • Consultant in web-marketing,
  • Management consultant,
  • Media planner,
  • Web analyst,
  • Traffic manager,
  • Community manager,
  • E-commerce manager,
  • Quality and sales management.

Conditions d'admission

  • Diplôme universitaire Bac +3
  • Diplôme étranger avec équivalence

Sélection: 

  • Dossier
  • Entretien de motivation
  • Tests de langue