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Master of Science International Tourism Marketing & Management

Toulouse Business School - TBSToulouse - FRANCE

Spécialité(s): Management du Tourisme
Coût de la candidature avant admissibilité: 
  • Via Mastersbooking: 0 €
  • Via la procédure école classique: 130 €
Coût de la formation: 16 500 €

Next admission round: 

Période session de recrutement:
Jan
à
Dec

Available slots: 

Nombre de places disponibles 30
Places disponibles par promotion: 30

Langue(s) du programme

  • Francais/Anglais

Durée de la formation: 

  • 15 mois

Date(s) de rentrée: 

septembre

Niveau d'admission: 

Bac+4
Bac+5

The Master of Science in International Tourism, Hospitality and Travel Marketing & Management offers highly professional training for international graduates who wish to focus their professional careers and become managers in the tourism and hospitality industry.

Through a multidisciplinary approach, participants in this program will acquire key skills in tourism and hospitality marketing, management and communication, together with a comprehensive knowledge of the new technologies applied to the tourism, hospitality and travel business models and strategies.

Business to Business Marketing
Corporate Social Responsibility

Marketing Research
Managing Talent & Performance

New data analytics  in marketing (Big Data / Smart Data)
Manager / Leader

International Marketing
Intercultural Management,

Communication planning in the digital era
Branding and branding management
 

Traditional and new media
Internal communication
 

 

Déroulement des enseignements: 

Année académique : de septembre 2017 à juin 2018 + 6 mois de stage. 

Débouchés

  • Hotels and hotel chains:
    • Assistant Director
    • Yield Revenue Manager
    • Marketing and e-Marketing Manager
    • Communications Manager

 

  • Online or mortar travel agencies & tour operators:
    • Product Manager
    • Web Marketing Manager
    • Area/Product Manager

 

  • Global tourism industry:
    • Environmental and Green Labels Management
    • Development of Equitable Tourism
    • New Business Development
    • Events Managers

Conditions d'admission

Bac+4 minimum (240 ECTS)
Niveau d'anglais exigé : TOEFL IBT 80 / IELTS 6.5 / TOEIC 800 / FCE

Sélection: 

Sélection sur dossier suivi d'un entretien.